iPhone 5C Pre Order from 13 September 2013.

So on the Apple page today it was announced the iPhone 5C & iPhone 5S are available for Pre Order from 13 September 2013.

I thought the whole point of having the “Plastic” iPhone 5C was to allow a cheaper alternative into the iPhone market space? Yet In Australia you can get the 16GB Model for a smashing $739 & 32GB for $869. So Apple needs to explain to Australia why these, so called entry level iPhones are nothing but entry level. Why are these iPhone’s so expensive. Apple needs to explain what they mean by entry level iPhone for consumers.